This was a lot of fun to build. The concept, born from Missouri’s nickname “The Show Me State,” featured an arc filled with an assortment of attractions. The direction was to include representations of Branson, St. Louis, Kansas City, the new Kauffman Center for Performing Arts, and the state’s natural features of parks, hills, caves & lakes. I also managed to squeeze in the state bird and flower.
Missouri Logo
This was a lot of fun to build. The concept, born from Missouri’s nickname “The Show Me State,” featured an arc filled with an assortment of attractions. The direction was to include representations of Branson, St. Louis, Kansas City, the new Kauffman Center for Performing Arts, and the state’s natural features of parks, hills, caves & lakes. I also managed to squeeze in the state bird and flower.
CLIENT
Missouri Division of Tourism
AGENCY
Hoffman | Lewis
ART DIRECTION
Steve LaLiberte