When building logo solutions for such serious subjects as treating addiction, brand positioning and tone become even more critical. Here we focused on story, finding a balance between representing illness and offering recovery. This led us to the idea of a stained glass window – a collection of broken elements made whole, forming an image of hope and beauty.
AGENCY
WaltzTetrick
ART DIRECTION
Kelli Oestrich
A Place of Hope
When building logo solutions for such serious subjects as treating addiction, brand positioning and tone become even more critical. Here we focused on story, finding a balance between representing illness and offering recovery. This led us to the idea of a stained glass window – a collection of broken elements made whole, forming an image of hope and beauty.
AGENCY
WaltzTetrick
ART DIRECTION
Kelli Oestrich