Woop Woop Brand Character

Developing a new brand that features a mascot are always such fun assignments. Woop Woop is a Bay Area bakery whose owners originally began in Australia. The character design is inspired by Australia’s very symbolic boxing kangaroo. Not only was this character was a delight to work on, but I was also treated to the owners surprising me with a package of their delicious cookies at project completion.

CLIENT
Woop Woop Fine Foods

AGENCY
Fred & Co

ART DIRECTION
Ron Werthmann