Viva Bike Vegas

Mix 1 cycling event plus 1 Las Vegas and you’ll get: Biking Elvis! The objective for this fun assignment was to build a logo for the Las Vegas Cycling event “Viva Bike Vegas”. Initially, my sketches for this one focused on a normal cyclist in a Vegas setting. But it wasn’t until I started taking the client’s selection to computer when the idea of Elvis riding the bike came to mind.

CLIENT
RTC Las Vegas

ART DIRECTION
Jan Wadsworth