Texas Lottery Character Exploration

A while back I had the opportunity to explore concepts for a Texas Lottery rebrand. Though the ideas didn’t become final, they were a blast to develop. I really enjoyed the range of directions we explored. From a simple brand refresh, to a complete overhaul with a cowboy character named Lucky, we covered a lot of ground in this very fun collaboration.

CLIENT
Texas Lottery

ART DIRECTION
Regan Holley
Greg Chapman