Know Thyself. Finding Your Creative Voice.

The process of discovering who you are as an artist and developing your own unique style is a challenging one. Over the course of your career your work is always evolving, but that first moment when it finally “clicks” can...

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Pencils, A Love Story. Sketching In The Design Process.

Drawing and I have a long relationship that goes way back to kindergarten, when I’d get lost in epic, spaceship battle scenes slowly unfolding on paper canvases in front of me. Each day a brutal war would be waged on...

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Designing a new logo for Fernandez Studio

For a detail-obsessed designer, I can’t image a more daunting assignment to confront than designing something for yourself. Such was the case when it came time to tackle my studio’s logo; both in 2000 when it was formed, and in...

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